ELG Beauty is a faith-based, Australian-based cosmetic line that was founded on 10th October 2021. The Name ELG is an abbreviation of El Gibbor. El Gibbor is a Hebrew name meaning Mighty God. It all started off with the love of makeup and a small YouTube channel that was started by Lusamba Mutanda in 2018, displaying makeup tutorials and her love of makeup. She realized there was just not enough makeup range for people with deep skin complexion and made it her mission to become part of the change.